Tuesday, November 20, 2012
  • J&J Launching Media-Buying Review, Currently Spending $1B

    Health care giant Johnson & Johnson is conducting a U.S. buying-focused agency review, according to sources. The company spent just over $1 billion on … Read the whole story

  • Rentrak 'Big Data' Tracks Pre-Hurricane Sandy Stats

    Rentrak, a growing TV measurement service, says viewing just before Hurricane Sandy sparked stronger-than-usual daytime viewing in the New York market -- only to … Read the whole story

  • 'Cleveland Plain Dealer' May Cut Frequency, Digital Ascends

    Advance Publications may drop the daily publishing schedule for another big regional newspaper. In a letter to readers, 'Cleveland Plain Dealer' editor Debra Adams … Read the whole story

  • New Orleans Launches Holiday Campaign

    It may not snow much in New Orleans, but the city has kicked off a new multimedia marketing campaign designed to get potential Big … Read the whole story

  • Viggle Acquires GetGlue, Network Partnerships To Rise

    Viggle, the social TV rewards site, has bought bigger social TV media competitor GetGlue for $25 million in cash and stock. The newly merged … Read the whole story

  • Music, Food, Lifestyle Programs Lift Buzz

    It's about the buzz. And that's what NBCUniversal Integrated Media purports to derive with its "Brand Power Index" ranking of brands. The NBCU division … Read the whole story

  • 'Look! We're Tweetering In!'

    We have some hot new technologies here, and we should have some sizzling hot leveraging going on 24-7. It's a team effort, but the … Read the whole story