Tuesday, November 20, 2012
  • J&J Launching Media-Buying Review, Currently Spending $1B

    Health care giant Johnson & Johnson is conducting a U.S. buying-focused agency review, according to sources. The company spent just over $1 billion on ... Read the whole story

  • Rentrak 'Big Data' Tracks Pre-Hurricane Sandy Stats

    Rentrak, a growing TV measurement service, says viewing just before Hurricane Sandy sparked stronger-than-usual daytime viewing in the New York market -- only to ... Read the whole story

  • 'Cleveland Plain Dealer' May Cut Frequency, Digital Ascends

    Advance Publications may drop the daily publishing schedule for another big regional newspaper. In a letter to readers, 'Cleveland Plain Dealer' editor Debra Adams ... Read the whole story

  • New Orleans Launches Holiday Campaign

    It may not snow much in New Orleans, but the city has kicked off a new multimedia marketing campaign designed to get potential Big ... Read the whole story

  • Viggle Acquires GetGlue, Network Partnerships To Rise

    Viggle, the social TV rewards site, has bought bigger social TV media competitor GetGlue for $25 million in cash and stock. The newly merged ... Read the whole story

  • Music, Food, Lifestyle Programs Lift Buzz

    It's about the buzz. And that's what NBCUniversal Integrated Media purports to derive with its "Brand Power Index" ranking of brands. The NBCU division ... Read the whole story

  • 'Look! We're Tweetering In!'

    We have some hot new technologies here, and we should have some sizzling hot leveraging going on 24-7. It's a team effort, but the ... Read the whole story