Pharmaceutical giant GlaxoSmithKline is re-evaluating its media agency roster, which could lead to a consolidation review, according to sources. The company spends an estimated … Read the whole story
The New York Times Co. announced that total revenues increased 5.2% from $547 million in the fourth quarter of 2011 to almost $576 million … Read the whole story
Agency search consultant Avi Dan says it's time to jettison the fee-based agency compensation model and replace it with a standard that ties agency … Read the whole story
Scripps Networks Interactive -- home to the Food Network, HGTV and Travel Channel -- says advertising revenues continued to be strong in the fourth … Read the whole story
News Corp. continues to get a boost from its cable businesses and remains strong for the future. But one analyst has lower expectations about … Read the whole story
Tom Rutledge liked what he bought so much he bought it back. As COO of Cablevision, he helped oversee the purchase of Bresnan Communications … Read the whole story
While magazine publishers are aggressively expanding their digital content and hawking digital subscriptions, digital circulation remains a small proportion of total circulation, according to … Read the whole story
Zite released an updated version of its personalized new reader app for iOS devices. Among the new features, Zite 2.1 allows users to see … Read the whole story
Last year, Chrysler won the Super Bowl with a powerful, head-turning spot that seemed to sneak up out of nowhere, as opposed to those … Read the whole story
Apparently there is enough of a correlation between tweets about TV shows and actually watching those shows for Twitter to fork over about $80 … Read the whole story