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by Steve McClellan
Pharmaceutical giant GlaxoSmithKline is re-evaluating its media agency roster, which could lead to a consolidation review, according to sources. The company spends an estimated … Read the whole story
by Erik Sass
The New York Times Co. announced that total revenues increased 5.2% from $547 million in the fourth quarter of 2011 to almost $576 million … Read the whole story
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by Steve McClellan
Agency search consultant Avi Dan says it's time to jettison the fee-based agency compensation model and replace it with a standard that ties agency … Read the whole story
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by Wayne Friedman
Scripps Networks Interactive -- home to the Food Network, HGTV and Travel Channel -- says advertising revenues continued to be strong in the fourth … Read the whole story
by Wayne Friedman
News Corp. continues to get a boost from its cable businesses and remains strong for the future. But one analyst has lower expectations about … Read the whole story
by David Goetzl
Tom Rutledge liked what he bought so much he bought it back. As COO of Cablevision, he helped oversee the purchase of Bresnan Communications … Read the whole story
by Erik Sass
While magazine publishers are aggressively expanding their digital content and hawking digital subscriptions, digital circulation remains a small proportion of total circulation, according to … Read the whole story
by Mark Walsh
Zite released an updated version of its personalized new reader app for iOS devices. Among the new features, Zite 2.1 allows users to see … Read the whole story
COMMENTARY
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Last year, Chrysler won the Super Bowl with a powerful, head-turning spot that seemed to sneak up out of nowhere, as opposed to those … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Apparently there is enough of a correlation between tweets about TV shows and actually watching those shows for Twitter to fork over about $80 … Read the whole story