WPP's MediaCom has been awarded media planning and buying duties for dairy company Fonterra across the Asia-Pacific and Middle East regions. Fonterra is a … Read the whole story
As it looks to offer more products linking ad exposure with consumer behavior, Rentrak has inked a deal with research firm dunnhumby, giving it … Read the whole story
Characterizing the results as "slightly below expectations," Dentsu, the Tokyo-based agency holding company, reported a 6% revenue gain for the first nine months of … Read the whole story
Belo Corp.'s total advertising spot revenue climbed 15% in the fourth quarter of 2012, with total revenue at $205 million for the period, up … Read the whole story
Newspapers and magazines may find the tablet a saving grace with older readers. They have an easier time reading text on tablet computers than … Read the whole story
Nearly one-third of viewers to the Super Bowl were so taken with commercials during the game that they watched at least one of the … Read the whole story
Bing will partner with Fox News to bring an interactive experience to Obama's State of the Union address Tuesday. The platform, Bing Pulse, will … Read the whole story
'Smithsonian' is a good magazine. The ads are kind of fascinating too. But for a back page, the issue is financed wholly by direct-response … Read the whole story