Tuesday, February 26, 2013
  • Mindshare Ups Minero To Run Content Strategy Practice

    WPP media agency Mindshare has formed a new content marketing and strategic partnerships practice and has promoted Stacy Minero to run it. The new … Read the whole story

  • Arbitron's Cross-Platform, Mobile Revenues Rise

    While they are still a very small part of its business, Arbitron more than doubled revenues for its cross-platform and mobile measurement efforts in … Read the whole story

  • Radio's Local Online Ad Revs Rocket 14%

    Local online advertising revenues for broadcast radio stations and groups will increase 14% this year. Borrell sees total local online ad revenues for radio … Read the whole story

  • Amtrak 'Takes Off' With New Campaign

    Draftfcb has launched its new "Take Off" multimedia ad campaign for Amtrak's Acela Express service, its premium business product operating between Boston, New York … Read the whole story

  • Daytona 500 Races To Big Ratings Finish

    Going into the "Daytona 500" with the first woman, Danica Patrick, securing the pre-race pole position, Fox Sports had big initial viewer interest for … Read the whole story

  • Audio Delivers Strong Brand Awareness

    Audio advertising content is a strong channel for triggering brand identification in consumers -- rivaling and even exceeding visual content in some cases. Advertising … Read the whole story

  • TV Ads Viewed Online Up Brand Recall

    Moving TV ads to digital video ads increases a brand's recall by 33% -- when running in conjunction with a TV campaign. Brand recall, … Read the whole story

  • VivaKi, AOL Unveil New Video Ad Units: Give Users Even More Control, Ability To Interact

    AOL and Publicis' VivaKi unit have completed a year-and-a-half project to research and develop new online video ad units and have come up with … Read the whole story