Leah Nosnik Meranus has been named Chief Growth Officer for Initiative U.S., a new position at the agency. It's the first senior management hire … Read the whole story
While TV will remain advertising's No. 1 medium, digital -- principally online display and search -- will account for one-fifth of all ad spending … Read the whole story
In many dayparts, local spot is cheaper than buying broadcast network TV scatter commercials. Broadcast network scatter CPMs rose faster from the first quarter … Read the whole story
It didn't take long for Luke Taylor, the new global CEO of DigitasLBi, to begin shaking up the management ranks at the agency network, … Read the whole story
Moving back somewhat to its roots, Liberty Media will acquire a significant stake in the big cable operator Charter Communications. Liberty Media, led by … Read the whole story
With online radio making inroads in listening habits, especially among younger demographics, NPR is looking to raise awareness among young adults with a new … Read the whole story
CKE Restaurant chains Carl's Jr. and Hardee's are launching a tangy new burger with a whiskey-flavored sauce this week. And the company's ad shop, … Read the whole story
March Madness games on the four networks will be Shazam-able, allowing viewers to check on how they are doing in the office pool and … Read the whole story
Crackle and comScore have entered into a new audience measurement agreement, which is designed to produce unduplicated audience size and demographics across Sony Picture … Read the whole story
China: "a riddle, wrapped in a mystery, inside an enigma"? This phrase -- attributed to Winston Churchill, who was referring to Russia -- appears … Read the whole story