by Steve McClellan
GroupM has created a new unit designed to help beef up the operation's multicultural offering. It will be led by Gonzalo Del Fa, currently … Read the whole story
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by Wayne Friedman
By many measures, the mergers and acquisitions of media and marketing companies have slowed down for the start of 2013. The first quarter of … Read the whole story
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by Wayne Friedman
Television station-centric LIN Media has made its second digital marketing acquisition in a week. The Providence, R.I.-based TV group has bought a majority stake … Read the whole story
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by David Goetzl
Gobal ad spending increased 3.2% to $557 billion last year, propelled by a robust third quarter, which included the Olympics. The quarter's 4.3% bump … Read the whole story
by Erik Sass
TargetSpot has added Xbox Music to the list of affiliates for its digital audio advertising network, the company just announced. The partnership gives TargetSpot … Read the whole story
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by Steve McClellan
WPP CEO Martin Sorrell is reportedly the richest person in the UK's marketing and communications sector, with an estimated worth of $320 million. The … Read the whole story
by Wayne Friedman
National Geographic Channel says interactive activity for its Sunday night programs has raised time spent with the network. Viewing time has been boosted by … Read the whole story
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by David Goetzl
The ad-supported free streaming of every March Madness game saw a massive traffic bounce for the length of the tournament. The nearly 50 million … Read the whole story
by Mark Walsh
The popularity of combined print and digital subscriptions, fueled by the rise of tablets and smartphones, is one factor helping to stabilize overall magazine … Read the whole story
COMMENTARY
by Mike Bloxham, Op-Ed Contributor
The growing multitude of media devices and channels available to us has made media multitasking more complex. TV appears most frequently, given how much … Read the whole story