GroupM has created a new unit designed to help beef up the operation's multicultural offering. It will be led by Gonzalo Del Fa, currently … Read the whole story
By many measures, the mergers and acquisitions of media and marketing companies have slowed down for the start of 2013. The first quarter of … Read the whole story
Television station-centric LIN Media has made its second digital marketing acquisition in a week. The Providence, R.I.-based TV group has bought a majority stake … Read the whole story
Gobal ad spending increased 3.2% to $557 billion last year, propelled by a robust third quarter, which included the Olympics. The quarter's 4.3% bump … Read the whole story
TargetSpot has added Xbox Music to the list of affiliates for its digital audio advertising network, the company just announced. The partnership gives TargetSpot … Read the whole story
WPP CEO Martin Sorrell is reportedly the richest person in the UK's marketing and communications sector, with an estimated worth of $320 million. The … Read the whole story
National Geographic Channel says interactive activity for its Sunday night programs has raised time spent with the network. Viewing time has been boosted by … Read the whole story
The ad-supported free streaming of every March Madness game saw a massive traffic bounce for the length of the tournament. The nearly 50 million … Read the whole story
The popularity of combined print and digital subscriptions, fueled by the rise of tablets and smartphones, is one factor helping to stabilize overall magazine … Read the whole story
The growing multitude of media devices and channels available to us has made media multitasking more complex. TV appears most frequently, given how much … Read the whole story