In a move that could give it a competitive advantage over other television networks during the ufpront selling season, A&E Networks has cut a … Read the whole story
For the first time, Volkswagen of America is testing the addressable advertising space. In a deal orchestrated by its media shop, WPP's MediaCom, the … Read the whole story
AMC has embarked on a mission to "elevate and supplement" the channel's content and evolve the format to a blend of movies and original … Read the whole story
Outcast Media, which operates a digital out-of-home video network reaching consumers at the gas pump, has signed a deal with Nielsen's Interactive Market Systems … Read the whole story
Restructuring into more of a pure-play TV company, Media General is making progress -- but still in the red. The company trimmed its net … Read the whole story
Mediabrands agency BPN has been awarded media planning and buying duties for Hillshire Brands after a review. The client spent an estimated $87 million … Read the whole story
Even after losing two court decisions in their efforts to shut down Aereo, broadcast executives continue to believe they can find a way to … Read the whole story
CBS squeezed through a Tuesday night win over NBC with a more consistent prime-time viewing lineup overall, led by its "NCIS" franchise of shows. … Read the whole story
Kicking off Newfront season, NBCUniversal on Wednesday debuted a series of digitally based initiatives, including "The Million Second Quiz." Linda Yaccarino, president of advertising … Read the whole story
Shazam is bringing its TV second-screen experience to movie theaters through a new partnership with in-cinema advertising network Screenvision. Under their agreement, Shazam app … Read the whole story
The carbonated drinks category is a fiercely fought sector in which consumer habit and loyalty is a key driver of success. Understanding their daily … Read the whole story
We hear about them more and more these days — those cord-cutters who have set sail from the expensive docks of traditional television and … Read the whole story