The CW is adding five new dramas to its 2013-14 prime-time schedule, before presenting the new season shows to advertisers at its upfront. Scare-themed … Read the whole story
In a battle to control the future of the ad industry's currency, Nielsen and comScore each added to their sides this week, with comScore … Read the whole story
The Tribune Co. auction took an interesting turn with a liberal activist group's initiative to crowdsource a bid for the newspaper publisher in order … Read the whole story
CW President Mark Pedowitz outlined the TV network's strategy for the coming season. The strategy boils down to a few components, Pedowitz said, including … Read the whole story
While USA has been the top-rated cable network for seven straight years, "we're not standing still," says Linda Yaccarino, NBCU president of ad sales. … Read the whole story
When it comes to buying entertainment for ethnic viewers, there is no-one-size-fits-all concept. Still, Nielsen's U.S. Consumer Entertainment Report notes that Asian-Americans are big … Read the whole story
The pace of new product launches and re-launches at Atlantic Media is verging on frenetic. Atlantic will launch Defense One, a new media brand … Read the whole story
For the first time since its tribute to Johnny Carson 20 years ago, Comedy Central will go dark Sunday, although not quiet. The network … Read the whole story
A big positive swing for MGM Holdings was seen in its first-quarter earning results, thanks to James Bond and Bilbo Baggins. Revenues more than … Read the whole story
Showing just how far Web streaming and mobile technology have evolved, USA Network has declared itself officially platform-agnostic. Each digital touchpoint will now offer … Read the whole story
After decades on the network that saw stars from Ashe to Navratilova to Federer win, the U.S. Open is leaving CBS. As part of … Read the whole story
Am I alone in thinking social media is more interruptive than additive to the entertainment experience? Read the whole story