Growth prospects for U.S. ad spending this year haven't been all that bright, with most forecasters predicting increases in the low single-digit range on … Read the whole story
Univision is on pace to gain 15% in upfront dollar volume this year, according to media executives, who say that the network has completed … Read the whole story
The law firm Sabharwal & Finkel, which last month lost its libel suit against WPP CEO Martin Sorrell, has appealed the decision in a … Read the whole story
Bauer Publishing, the German company behind "In Touch Weekly," is apparently unfazed, as it unveiled plans to launch not one but three new magazines: … Read the whole story
Jeff Weber, president of content and advertising sales at AT&T, has left the position. Weber oversaw program negotiations for the U-verse TV service as … Read the whole story
ABC's game four of the "NBA Finals" between the Miami Heat and the San Antonio Spurs posted nearly identical ratings to the fourth game … Read the whole story
Worldwide pay TV homes continue to see steady growth -- rising 5% by the end of this year. Global pay TV homes will get … Read the whole story
Second-screening remains slow out of the gate for sports viewers, according to new research. Results show that in the past two years only 4% … Read the whole story
Kraft Foods Group has announced plans to create two new stand-alone business units: Meals and Desserts, and Enhancers and Snack Nuts. Creating the new … Read the whole story
The big daddy of all advertising award shows, the Cannes Lions International Festival of Creativity, kicks off on June 15. But this season, alongside … Read the whole story
Advertisers need to capitalize on the revenue potential that dual screen will bring. For marketers, dual-screen advertising opens the door to creative that is … Read the whole story