Following most of the broadcast upfront deal-making, many cable networks are doing upfront pacts in earnest -- with price increases similar to those of … Read the whole story
Digital out-of-home media, including place-based video networks, are one of the fastest-growing sectors of the so-called "Digital and Alternative Media" (DAM) marketplaces, according to … Read the whole story
Omnicom's OMD Worldwide was the most medaled media network at the Cannes ad festival this year, winning a total of 10 Media Lions (2 … Read the whole story
General Motors and the Oscars telecast are back in business. The carmaker is returning to the Oscars after negotiating a new five-year deal to … Read the whole story
Music and entertainment app Shazam has started a new service to measure the impact and effectiveness of TV campaigns. Shazam says it combines third-party … Read the whole story
The Coalition for Innovative Media Measurement (CIMM) said it has issued a request for proposals involving data warehousing and cross-platform measurement. The RFP looks … Read the whole story
Reflecting the growing size and importance of the U.S. Hispanic market, TV broadcasters have been moving to increase their original content offerings in recent … Read the whole story
The past two Super Bowls have been streamed free online, but Fox may offer a type of paywall come February. The network is considering … Read the whole story
The Barbarian Group has won the Lions Grand Prix Award for Innovation, a new award category that was issued for the first time at … Read the whole story
The pace of ad spending in the UK is picking up. Measured media expenditures in the region are expected to climb more than 3% … Read the whole story