MediaDailyNews
Friday, June 21, 2013
  • MEC Debuts Momentum, Communications Initiative

    Two years in the making, WPP media shop MEC has unveiled a new communications planning approach called Momentum. The new initiative is designed so ... Read the whole story

  • Boomers Drive TV Viewing, Millennials Push Tech

    New TV-video technology is everywhere and growing. Yet older U.S. TV viewers remain more traditionally plugged in versus younger media users. Baby boomers control ... Read the whole story

  • Late-Night Rivalry Heats Up, But 'Leno' Still Tops

    ABC's "Jimmy Kimmel Live" made some gains in the late-night arena in the most recent reporting week -- partly due to some adjacent NBA ... Read the whole story

  • McCann Melbourne's 'Die' Racks Up Cannes Lions

    McCann Melbourne's "Dumb Ways to Die" campaign for the Australian city's Metro Trains agency continued to rack up the Lions in Cannes Thursday, winning ... Read the whole story

  • Mag Bag: Conde Nast Taps Livefyre For Social Engagement

    Conde Nast has signed a deal with Livefyre to turn the magazine publisher's digital properties into social hubs for Livefyre's StreamHub platform. The high-end ... Read the whole story

  • Chevrolet Taps John Legend Tune For Impala

    Chevrolet's total redesign of the Impala is called "Made to Love," referring to John Legend's new single. The song by the nine-time Grammy winner ... Read the whole story

  • Brands Must Push Real-Time Ads To Stay Relevant

    Marketers that want to take advantage of real-time opportunities need to have a comprehensive plan in place to quickly "amplify" a message, according to ... Read the whole story

  • Have You Thanked Your Trip Planner Today?

    While I have assembled copious notes on the PRISM/privacy/This-is-the-beginning-of-the-end debate, methinks the passions are a little too high right now for rational debate -- ... Read the whole story