Two years in the making, WPP media shop MEC has unveiled a new communications planning approach called Momentum. The new initiative is designed so … Read the whole story
New TV-video technology is everywhere and growing. Yet older U.S. TV viewers remain more traditionally plugged in versus younger media users. Baby boomers control … Read the whole story
ABC's "Jimmy Kimmel Live" made some gains in the late-night arena in the most recent reporting week -- partly due to some adjacent NBA … Read the whole story
McCann Melbourne's "Dumb Ways to Die" campaign for the Australian city's Metro Trains agency continued to rack up the Lions in Cannes Thursday, winning … Read the whole story
Conde Nast has signed a deal with Livefyre to turn the magazine publisher's digital properties into social hubs for Livefyre's StreamHub platform. The high-end … Read the whole story
Chevrolet's total redesign of the Impala is called "Made to Love," referring to John Legend's new single. The song by the nine-time Grammy winner … Read the whole story
Marketers that want to take advantage of real-time opportunities need to have a comprehensive plan in place to quickly "amplify" a message, according to … Read the whole story
While I have assembled copious notes on the PRISM/privacy/This-is-the-beginning-of-the-end debate, methinks the passions are a little too high right now for rational debate -- … Read the whole story