MediaDailyNews
Thursday, June 27, 2013
  • Gyro Beefs Up Ranks, Adds Castelli As Strategy Head

    Independent shop gyro has just picked up a pair of hotshot holding company ad agency executives to help flesh out the senior ranks at … Read the whole story

  • Dentsu Names Aegis' Buhlmann Exec Officer

    Tokyo-based agency holding company and media conglomerate Dentsu this morning named former Aegis Group chief Jerry Buhlmann executive officer of Dentsu. Buhlman, who has … Read the whole story

  • Nielsen Launches Cross-Platform Test In UK

    A week after Kantar looked to offer cross-platform ratings in the U.K. that would serve as a currency, Nielsen has begun testing a service … Read the whole story

  • Ad-Supported Cable Bests Broadcast Nets

    Broadcast networks continue to lose ground versus ad-supported cable networks in analyzing one broad measure of program ratings. For the traditional prime-time season -- … Read the whole story

  • JWT Worldwide Names Sherman CEO, NY

    JWT Worldwide has raided archrival BBDO to procure its latest senior management hire -- Peter Sherman, who becomes CEO of JWT's flagship New York … Read the whole story

  • British Group Sues Nestle, W+K For 'Song' Misuse

    Ever wonder what happened to Chad and Jeremy, part of the 1960s British Invasion of musicians who gained big followings in the U.S. and … Read the whole story

  • Team Sky Cycles For 21st-Century Fox In Tour de France

    On the eve of the Tour de France this weekend, the U.K. top road-cycling team, Team Sky, has added another entertainment unit as a … Read the whole story

  • Newsroom Counts Fall Again

    The total number of editorial staffers employed in U.S. newspaper newsrooms continued to fall last year, dropping from 40,600 in 2011 to 38,000 in … Read the whole story

  • Marketing Pros Focus On Cost Control, ROI

    A survey from the Association of National Advertisers indicates that procurement professionals remain heavily focused on keeping costs down when evaluating agency selection and … Read the whole story

  • Is Local TV Obsolete?

    Local stations still have a window of opportunity in which they can leverage their local broadcast capabilities in conjunction with their local production capability … Read the whole story