MediaDailyNews
Thursday, June 27, 2013
  • Gyro Beefs Up Ranks, Adds Castelli As Strategy Head

    Independent shop gyro has just picked up a pair of hotshot holding company ad agency executives to help flesh out the senior ranks at ... Read the whole story

  • Dentsu Names Aegis' Buhlmann Exec Officer

    Tokyo-based agency holding company and media conglomerate Dentsu this morning named former Aegis Group chief Jerry Buhlmann executive officer of Dentsu. Buhlman, who has ... Read the whole story

  • Nielsen Launches Cross-Platform Test In UK

    A week after Kantar looked to offer cross-platform ratings in the U.K. that would serve as a currency, Nielsen has begun testing a service ... Read the whole story

  • Ad-Supported Cable Bests Broadcast Nets

    Broadcast networks continue to lose ground versus ad-supported cable networks in analyzing one broad measure of program ratings. For the traditional prime-time season -- ... Read the whole story

  • JWT Worldwide Names Sherman CEO, NY

    JWT Worldwide has raided archrival BBDO to procure its latest senior management hire -- Peter Sherman, who becomes CEO of JWT's flagship New York ... Read the whole story

  • British Group Sues Nestle, W+K For 'Song' Misuse

    Ever wonder what happened to Chad and Jeremy, part of the 1960s British Invasion of musicians who gained big followings in the U.S. and ... Read the whole story

  • Team Sky Cycles For 21st-Century Fox In Tour de France

    On the eve of the Tour de France this weekend, the U.K. top road-cycling team, Team Sky, has added another entertainment unit as a ... Read the whole story

  • Newsroom Counts Fall Again

    The total number of editorial staffers employed in U.S. newspaper newsrooms continued to fall last year, dropping from 40,600 in 2011 to 38,000 in ... Read the whole story

  • Marketing Pros Focus On Cost Control, ROI

    A survey from the Association of National Advertisers indicates that procurement professionals remain heavily focused on keeping costs down when evaluating agency selection and ... Read the whole story

  • Is Local TV Obsolete?

    Local stations still have a window of opportunity in which they can leverage their local broadcast capabilities in conjunction with their local production capability ... Read the whole story