As part of its second-quarter earnings report, Tokyo-based agency and media holding company Dentsu unveiled a new strategic initiative to transform its organization into … Read the whole story
MediaCom has reteamed with Discovery Channel and agency partners Deutsch LA and Edelman to transform the VW's Beetle Convertible into an underwater shark cage. … Read the whole story
Ford, Geico and Yum Brands will take on launch sponsor roles with Fox's new 24/7 cable network, Fox Sports 1. The network describes them … Read the whole story
More print subscribers plan to cancel their subscriptions in 2013, per a Reynolds Journalism Institute study. The percentage was highest among print subscribers ages … Read the whole story
Homes.com, an online real estate destination, has kicked off its first national TV ad campaign. The new 30-second spot airs on cable networks across … Read the whole story
Perry Sook, the CEO of station group Nexstar, says he expects CBS to land game-changing rates in its negotiations with Time Warner Cable that … Read the whole story
Ad delivery and trafficking company DG Monday announced the sale of its TV ad distribution operations and a plan to refocus its remaining business … Read the whole story
Completing a small deal with big implications, NBC News has acquired Stringwire, a start-up that develops real-time mobile video-sharing software. Stringwire was developed by … Read the whole story
Expanding its video strategy, "The Atlantic" this week is rolling out several new offerings and increasing the size of its video team. New installments … Read the whole story
Backwater areas of prudery still exist in our culture, particularly about female bodily functions. Take menstruation. Now there's a four-syllable term that can clear … Read the whole story