Simulmedia continues to add more consumer purchase-related TV viewing data to broaden its effort to sell non-prime-time cable TV commercial inventory to advertisers. NBI … Read the whole story
ABC has joined forces with Univision to launch a new cable and satellite TV network, Fusion, targeting millennial Hispanics with English-language content reflecting their … Read the whole story
Gannett Co.'s television revenue took a tumble in the third quarter due to unfavorable comparisons that included Olympics and political advertising of a year … Read the whole story
NBCUniversal will be kicking off its major marketing effort starting next week for its February Sochi Winter Olympics with a company-wide TV promotion. With … Read the whole story
Clear Channel Media and Entertainment, previously known as Clear Channel Radio, is bolstering its content marketing capabilities with the hiring of Tim Spengler as … Read the whole story
Visible Measures will begin to allow publisher partners to deliver skippable in-stream ads as well as promoted video -- i.e., native placements. This choice-based … Read the whole story
Publicis Groupe this morning said it acquired India's Beehive Communications, an independent agency servicing marketers in South Asia. The deal marks Publicis' seventh acquisition … Read the whole story
I have championed AMC's "The Walking Dead" from the start, and I can't imagine not doing so for as long as it runs -- … Read the whole story