In what appears to be a significant shift in the criteria they use for valuing the media companies they do business with, ad executives … Read the whole story
Agency executives debate the potential -- and shortcomings -- of place-based channels at Tuesday's DPAA conference. One thing seems clear: not all video impressions … Read the whole story
Worldwide TV advertising spending grew modestly -- low-single-digit percentage gains -- in the first half of 2013, while Internet advertising continued to rocket higher … Read the whole story
While the average TV viewership of the World Series has drifted lower over the last few years, national TV ad dollars have remained fairly … Read the whole story
A 4-year-old legal dispute between a mid-sized Massachusetts newspaper and its delivery personnel is delaying the New York Times Co.'s planned sale of "The … Read the whole story
More deals in broadcast and Internet radio ensued this week, with an advertising representation sales agreement between AdLarge Media and Envision Radio Networks, and … Read the whole story
Live streaming of local games is coming to the NBA -- free to paying TV cable customers -- making it the first major U.S.-based … Read the whole story
Viacom has a new head of direct-response advertising business. Mike Tedone will be executive vice president of national and direct-response sales for Viacom Media … Read the whole story
"It's not that we are women. It's that we are not men, we are the other," said Cindy Gallop, founder of IfWeRanTheWorld.com, speaking of … Read the whole story
It really isn't that much of a stretch to suggest that "The Blacklist" already belongs in the company of television's best dramas. All of … Read the whole story