For the first time in five years, the media and entertainment industry is expected to outperform the major stock market indices in 2013. During … Read the whole story
Social media and TV programming continue to develop strong bonds among young media consumers -- but many of those same young consumers aren't all … Read the whole story
Viacom advertising veteran John Halley will be executive vice president and COO of ad sales, responsible for pricing and inventory, commercial operations, finance and … Read the whole story
Hemisphere Media Group, a pure-play U.S. media company targeting the Hispanic TV/cable networks business, named Nicolas J. Valls executive vice president, ad sales. He … Read the whole story
Among the big holding companies, WPP was tops in Q3 organic growth. The U.S. rebounded significantly and WPP expects that trend to continue in … Read the whole story
Nearly 90% of marketers surveyed by Forbes and gyro say they are maintaining or growing their budgets. However, far fewer said they were focused … Read the whole story
Two of the main institutions serving magazine media, the Alliance for Audited Media and audience research firm GfK MRI, have entered into a marketing … Read the whole story
The ninth annual Accenture Global Consumer Pulse Survey estimates that 51% of U.S. consumers switched from one brand to another this year (up 5%) … Read the whole story