Turner Broadcasting and Starcom USA have struck a year-long branded entertainment marketing and research deal -- the first of its kind, according to the … Read the whole story
Looking to better sell its entire reach for local media advertisers, CBS has begun a trial with Nielsen to measure cross-media campaigns on local … Read the whole story
Time Warner Cable, the second-biggest U.S. cable operator, posted mixed third-quarter results. Revenue rose 2.9% to $5.52 billion -- largely as a result of … Read the whole story
Discovery Communications' third-quarter financial results soared as a result of major growth in its international networks -- mostly in advertising revenue. Total international revenues … Read the whole story
WPP's Maxus has won L'Oreal's media planning and buying account in the UK and Ireland, the agency confirmed Thursday. The win comes on the … Read the whole story
Magazines started becoming Web sites a while ago, but the reverse dynamic -- Web sites becoming magazines -- is a bit more recent. The … Read the whole story
It's getting harder and harder to distinguish the programming aspirations of traditional studios from those of newcomers like Amazon and Netflix. On the heels … Read the whole story
It's no secret that you time-shift a lot of your favorite prime-time network and cable shows. When you fast-forward through the 18 or 20 … Read the whole story