by Erik Sass
Cinema advertising companies are continuing their long-term campaign to woo advertising dollars away from TV with new research, which they claim shows a higher … Read the whole story
by Wayne Friedman
Higher cable network revenues at 21st Century Fox help rocket overall company revenues by nearly 20% for its fiscal first-quarter earnings period. Overall revenues … Read the whole story
by Erik Sass
The Associated Press is bringing native advertising to its Web site, mobile site and mobile app in partnership with Polar, which operates a native … Read the whole story
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by Karl Greenberg
Overarching legal issues exist around where the firewall should be between native ads and editorial: disclosure, and permeability of the editorial/ad membrane. "What happens … Read the whole story
by Joe Mandese
GroupM's MediaCom unit this morning named James Morris the first global head of its burgeoning content marketing practice, the aptly named MediaCom Beyond Advertising. … Read the whole story
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by Wayne Friedman
The fourth-largest U.S. cable operator, Charter Communications, had a mixed third-quarter financial period -- fewer video customers, higher Internet business and trimming of net … Read the whole story
by Wayne Friedman
DirecTV says it posted higher numbers due to higher advanced receiver service fees, price increases on programming packages, and higher fees for a new … Read the whole story
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by Steve McClellan
The former McCann Worldgroup executive will join JWT in February 2014 and succeed Jeffrey as Worldwide CEO the following year. Read the whole story
COMMENTARY
by Ed Martin
I wonder why American television doesn't have an entertainment-driven talk show in prime time? Daytime network schedules are being overrun by them, while celebrity-filled … Read the whole story