Cinema advertising companies are continuing their long-term campaign to woo advertising dollars away from TV with new research, which they claim shows a higher … Read the whole story
Higher cable network revenues at 21st Century Fox help rocket overall company revenues by nearly 20% for its fiscal first-quarter earnings period. Overall revenues … Read the whole story
The Associated Press is bringing native advertising to its Web site, mobile site and mobile app in partnership with Polar, which operates a native … Read the whole story
Overarching legal issues exist around where the firewall should be between native ads and editorial: disclosure, and permeability of the editorial/ad membrane. "What happens … Read the whole story
GroupM's MediaCom unit this morning named James Morris the first global head of its burgeoning content marketing practice, the aptly named MediaCom Beyond Advertising. … Read the whole story
The fourth-largest U.S. cable operator, Charter Communications, had a mixed third-quarter financial period -- fewer video customers, higher Internet business and trimming of net … Read the whole story
DirecTV says it posted higher numbers due to higher advanced receiver service fees, price increases on programming packages, and higher fees for a new … Read the whole story
The former McCann Worldgroup executive will join JWT in February 2014 and succeed Jeffrey as Worldwide CEO the following year. Read the whole story
I wonder why American television doesn't have an entertainment-driven talk show in prime time? Daytime network schedules are being overrun by them, while celebrity-filled … Read the whole story