Television advertising growth is expected to dip for the calendar year 2013 -- with overall U.S. advertising gains up 2.5%. Total TV advertising will … Read the whole story
The Omnicom shop picked up North America media duties and consolidated chores for Europe and Asia-Pacific while GroupM retained Latin America. Initiative was the … Read the whole story
Posterscope's U.K. operation has signed a deal for mobile network usage data from EE (Everything Everywhere), the largest mobile network operator in Britain. The … Read the whole story
Worldwide triple-play subscriptions -- those consumers who buy cable TV, landline phone and broadband from one company -- will continue to rise in the … Read the whole story
The campaign rides on a distribution network that travels far beyond the traditional in-cinema media footprint -- in NCM's case Regal, AMC and Cinemark. … Read the whole story
Media shop Initiative, part of Interpublic's IPG Mediabrands, confirmed today it has been selected as the media agency of record by mattress manufacturer Serta … Read the whole story
Sometimes it's hard to pick your battles of the sexes; this particular little dust-up has my head spinning. It's devolved into a fight between … Read the whole story
With the college football, NFL, NBA, and NHL seasons all underway in October, and the World Series in progress, ESPN saw its highest monthly … Read the whole story
A great marketer should abhor the consumers-want-to-disconnect thinking in advertising and media agencies. Going back to the less digitally connected times is not an … Read the whole story
The embrace of the old by the new seems to be happening everywhere. The most recent example is this week's announcement that Katie Couric, … Read the whole story