Tight supply and big demand registered a quick sellout of Fox's Super Bowl game next February -- with advertising pricing estimated to be 10% … Read the whole story
Pay-TV "cord-cutting" and "cord-thinning" climbed a bit in the third quarter -- perhaps with higher activity to come. Among pay TV customers -- representing … Read the whole story
The decline in print advertising cut a wide swath through the magazine industry over the last decade, but some formerly defunct print titles are … Read the whole story
Companies that run "native advertising," or ads that mimic editorial material, run the risk of misleading consumers, Federal Trade Commissioner Edith Ramirez said. One … Read the whole story
If you like your football gossip delivered with a sweaty, manic edge you're in luck: Rob Ford, the scandal-prone mayor of Toronto, is coming … Read the whole story
Unbundling of cable networks -- the move for a la carte programming for TV consumers -- is estimated to cost $45 billion in TV … Read the whole story
Pandora in November saw its number of active listeners increase 2% from the prior month to 72.4 million after dipping slightly in October, following … Read the whole story
Starcom MediaVest Group and data and analytics firm Acxiom have created a new partnership that will give SMG clients access to Acxiom's new precision … Read the whole story
Addressable TV delivers efficiency, performance tracking and actionable insights. And it provides for greater accountability overall for a medium that historically has been a … Read the whole story
Lenovo today announced the selection of TubeMogul as its programmatic video advertising partner of choice. As a result of the partnership, Lenovo will require … Read the whole story
It's the latest move by the companies to nurture start-ups in the ad tech space. Participating start-ups will give "Shark Tank"-like pitches at a … Read the whole story
How can a Christmas special produced in the Sixties continue to dominate holiday programming almost 50 years after its first telecast? Last Tuesday, CBS' … Read the whole story