January 25, 2023
Friday, December 13, 2013
DirecTV is expecting its advertising sales to grow quickly over the next three to four years -- specifically due to rapidly expanding addressable advertising … Read the whole story
While traditional marketing is expected to keep its edge in 2014, new research shows that digital marketing efforts are right on its heels. Traditional … Read the whole story
ABC's "Good Morning America" continues its winning ways in the a.m. through the first 11 weeks of the season. Season-to-date, ABC's morning show has … Read the whole story
Three months after taking a stake in Rdio, Cumulus is promoting its partnership with the digital radio platform with a nationwide campaign on Cumulus … Read the whole story
In a management shakeup at Boston-based Arnold -- the second major reorganization there in about a year -- Robert LePlae is out and Pam … Read the whole story
Programmatic video advertising platform BrightRoll today announced a strategic partnership with Nielsen. The partnership will integrate Nielsen Online Campaign Ratings into BrightRoll's console, providing … Read the whole story
- COMMENTARY
A story in the New York Times this week explored the problem of "news" sites so rushed to "break" stories that they often post … Read the whole story
'Allrecipes' is off to a running start. Just a month after launching the magazine as a print extension of the popular food Web site, … Read the whole story
COMMENTARYFor the record, you can say you heard the term here first. I can find no reference of it being used before, and Google … Read the whole story
