LAS VEGAS - While plenty of consumer electronics products continue to be revealed at the Consumer Electronics Show, what they mean for marketers can … Read the whole story
LAS VEGAS -- Worried that pay TV providers will limit new cable network growth in the coming years, WWE Network has launched an Internet … Read the whole story
The National Railroad Passenger Corp., better known as Amtrak, has selected McMurry/TMG as the exclusive marketer for various transit advertising assets, including posters, transparencies … Read the whole story
A survey of upcoming TV media activity says 40% to 50% of media buyers and advertising executives expect to see increases in spending on … Read the whole story
Hearst Corp. and Atlantic Media both broke records in 2013, according to proud CEOs who touted their success in statements marking the New Year. … Read the whole story
Yahoo on Tuesday announced several new ad initiatives at CES, along with unveiling its glossy new Tech and Food sites and its acquisition of … Read the whole story
Likely losing out on lucrative ad packages, TV networks are failing to effectively synchronize programming across screens. A new report notes that only 42% … Read the whole story
Procter & Gamble's new "moms" ad campaign for the Winter Olympics is going viral, celebrating America's moms who encourage their children to prevail through … Read the whole story
What's a good video worth? Depending on the statistics you reference, it's not an insignificant amount. Nielsen Wire, for example, notes that close to … Read the whole story
Nothing is more annoying than reading tweets about CES, the place where you go if you don't care about the new season opening of … Read the whole story
In October 2012, Matt Seiler assembled the top managers of Interpublic's disparate Mediabrands organization for a high-level meeting to discuss a strategic pivot he … Read the whole story