by Wayne Friedman
LAS VEGAS - While plenty of consumer electronics products continue to be revealed at the Consumer Electronics Show, what they mean for marketers can … Read the whole story
by Wayne Friedman
LAS VEGAS -- Worried that pay TV providers will limit new cable network growth in the coming years, WWE Network has launched an Internet … Read the whole story
by Erik Sass
The National Railroad Passenger Corp., better known as Amtrak, has selected McMurry/TMG as the exclusive marketer for various transit advertising assets, including posters, transparencies … Read the whole story
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by Wayne Friedman
A survey of upcoming TV media activity says 40% to 50% of media buyers and advertising executives expect to see increases in spending on … Read the whole story
by Erik Sass
Hearst Corp. and Atlantic Media both broke records in 2013, according to proud CEOs who touted their success in statements marking the New Year. … Read the whole story
by Mark Walsh
Yahoo on Tuesday announced several new ad initiatives at CES, along with unveiling its glossy new Tech and Food sites and its acquisition of … Read the whole story
by Gavin O'Malley
Likely losing out on lucrative ad packages, TV networks are failing to effectively synchronize programming across screens. A new report notes that only 42% … Read the whole story
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by Karl Greenberg
Procter & Gamble's new "moms" ad campaign for the Winter Olympics is going viral, celebrating America's moms who encourage their children to prevail through … Read the whole story
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by P.J. Bednarski
What's a good video worth? Depending on the statistics you reference, it's not an insignificant amount. Nielsen Wire, for example, notes that close to … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Nothing is more annoying than reading tweets about CES, the place where you go if you don't care about the new season opening of … Read the whole story
COMMENTARY
by Joe Mandese
In October 2012, Matt Seiler assembled the top managers of Interpublic's disparate Mediabrands organization for a high-level meeting to discuss a strategic pivot he … Read the whole story