In a sign of just how much the nature of ad-supported media is evolving due to technology, one of Madison Avenue's most important awards … Read the whole story
Last year, how did digital video dollars compare to TV dollars? TV revenue rose $7 billion to $150 billion, while digital revenue rose $2 … Read the whole story
Verizon Communications has bought the remains of Intel Media proposed over-the-top pay TV service, OnCue. The initial plan is to launch the new OTT … Read the whole story
Don't look for more political TV dollars this year. But two years from now, the situation will change. Political ad spend should hit $2.6 … Read the whole story
With the Federal Aviation Administration loosening rules on the use of portable electronic devices during airplane flights, seatback trays could use an overhaul to … Read the whole story
Only about half of Super Bowl TV advertisers will see strong engagement results from their media investments. Doritos, Coca-Cola, Hyundai, M&Ms and Axe are … Read the whole story
Meredith Corp. has named Tim Russell as senior managing director of sales at Meredith Video Studios. In this new role, Russell will be responsible … Read the whole story
Profero, the global digital agency, has been rebranded Lowe Profero and will be integrated into the Lowe and Partners network. IPG said the two … Read the whole story
Another day, another Yahoo acquisition. Mobile marketing startup Sparq on Tuesday announced on its site it had been bought by the Web giant. Yahoo … Read the whole story
The QSR chain called a review last fall shortly after the arrival of new CMO Rob Lynch. Incumbent Crispin Porter + Bogusky decided not … Read the whole story
Trust for emails from Target are at an all time low. After the company's major data breach over the holidays, the company sent out … Read the whole story
In the digital wake of Verizon buying "the remains of" Intel Media and its OnCue CloudTV platform yesterday with the intent of launching "next-generation … Read the whole story