Cinema advertiser NCM Media Networks unveiled a new, faster system for bringing digital video ads to theater screens, while CNN announced CNN All Screen, … Read the whole story
Its telecast of the Grammy Awards grabbed all the headlines, but CBS did something else of note on Sunday night: It devoted 15 minutes … Read the whole story
The volume of cookies set by third parties has surged, thanks largely to the boom in ad tech. That growth in cookies has resulted … Read the whole story
The calendar is still packed with events for the advertiser's taking. With holidays and national events like the Super Bowl, Winter Olympics and Valentine's … Read the whole story
The Dentsu Aegis Network has won the global media service account for Japanese cosmetics marketer Shiseido Co. Ltd. The assignment, which follows a review … Read the whole story
He's moving from the holding company's Digital Technologies Division and will hold the titles President and Chief Growth Officer. Earlier he established the predecessor … Read the whole story
Omnicom Group media shop OMD has tapped Chris Pyne for the dual role of President, OMD East, and chief strategy officer, OMD U.S. He … Read the whole story
Local TV news programs got some rare good news: Higher viewership in 2013. Late-night TV newscasts bring in the biggest number of viewers -- … Read the whole story
Facebook has indicated that the general rollout of Custom Audience retargeting by Web sites and app traffic was one of the additional steps it … Read the whole story
Comcast's NBCUniversal tallied strong ad revenue in the fourth quarter of 2013, due to strong viewership of its broadcast TV shows. Specifically, NBCU's broadcast … Read the whole story
Both advertising-supported video-on-demand (VOD) services and subscription video-on-demand service can claim some victories among consumers. Read the whole story
Federated Media has sold its content marketing business to LIN Media. Additionally, it has rebranded the programmatic side of the company to Sovrn Holdings. Read the whole story
Univision is bringing Spanish-language programming to Canada, thanks to a licensing agreement that rebrands Corus Entertainment's Telelatino Network en Espanol as Univision Canada. The … Read the whole story
Though TV advertising is still dominant, Lyne says AOL has positioned itself to capitalize on move to online. AOL On is the largest online … Read the whole story
Riding the failure of Mahalo (because of investor money left over from that venture), Jason Calacanis is preparing to launch his next project: Inside, … Read the whole story