Driven by a surge in demand for most electronic media, especially the digital kind, the confidence of advertisers and agency media buyers to increase … Read the whole story
The WPP shop previously managed Volvo's media work outside the U.S. and will now handle the account globally. The latest award follows by two … Read the whole story
Appealing to a younger demographic, MSNBC has recruited social-leaning news start-up Vocativ to produce some edgier, more provocative fare. The Vocativ-produced stories will cover … Read the whole story
NBC News, which was an early adopter of "native" formats -- ads that are disguised to look like editorial content -- online, is bringing … Read the whole story
Accenture, along with telecom technology service provider KPN, has developed a proof of concept using Google Glass and Accenture Video Solution. The companies are … Read the whole story
Facebook CEO Mark Zuckerberg has outlined the Internet.org blueprint: bring online billions more in the next decade by working with wireless operators and other … Read the whole story
Lowe Campbell Ewald is breaking new creative for the Milk Processor Education Program (MilkPEP) that transforms everyday activities like running, jumping and playing into … Read the whole story
For its entire 16-day run of the Winter Olympics in Sochi, NBC put up some strong numbers when it came to its competition -- … Read the whole story
One of the biggest players in the so-called "marketing cloud" is changing its atmospheric conditions. Oracle announced a deal to acquire data management platform … Read the whole story
Google on Monday announced it has struck a deal with the Local Media Consortium, which consists of over 800 daily newspapers and 200 local … Read the whole story
Just over half of the U.S. newspaper audience still reads their local newspaper in print only -- with no overlapping digital consumption -- according … Read the whole story
People in the U.S., U.K and Italy have taken the mobile-first zeitgeist to heart. Average time spent per person in those countries was far … Read the whole story
Peter Sealey, I owe you an apology. Surely you remember him. He's the Bay Area consultant and former Hollywood executive who back in the … Read the whole story
Will there be more money for Oscar winners after the big ABC "Academy Awards Show"? It's estimated they will earn almost 20% more in … Read the whole story
NBCU paid $775 million for the rights to broadcast the Sochi Olympics, and an estimated $250 more to produce the coverage. That translated into … Read the whole story
The GE connection continues at Nielsen, which just announced a management shuffling, naming GE's Jamere Jackson CFO, succeeding Brian West, who moves to COO … Read the whole story
Executing audience extension involves two key tool sets: gathering audience data using DMP (data management platform) tools; and campaign execution using DSP (demand side … Read the whole story
Rovi has agreed to buy Veveo for about $62 million, the companies announced late Monday. Per the deal, Rovi will add Veveo's content personalization … Read the whole story
Streaming problems have pushed Netflix to make what many are saying is an unprecedented deal to access a faster, "direct" connection with Comcast broadband … Read the whole story