by Erik Sass
Native advertising, it seems, is the solution to all our problems: it offers advertisers a way to reach consumers that promises to reverse years … Read the whole story
by Wayne Friedman
In five years, 40% of pay TV homes will have access to apps on their set-top boxes -- up from 10% last year. ABI … Read the whole story
by Joe Mandese
He's not the richest billionaire on the list, but following WhatsApp's $19 billion sale to Facebook, Founder Jan Koum is rich enough to grace … Read the whole story
by Laurie Sullivan
Publicis Groupe's VivaKi has inked a partnership with Ifeelgoods to offer advertisers a different type of promotion. It relies on personalizing the incentive through … Read the whole story
by Erik Sass
The fate of "Maxim" has been up in the air ever since a planned sale to the Darden Media Group went off the rails … Read the whole story
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by Laurie Sullivan
One Lync engineer recently demonstrated how easily someone could use the Internet's open architecture to record phone conversations of unknown callers to the FBI … Read the whole story
by Wayne Friedman
Longtime TV advertising trade group the Syndicated Network Television Association will stop operations in July. The 16-year-old group, which started in 1998, includes CBS … Read the whole story
by Steve McClellan
The index covers the top 20 markets worldwide. France is ranked as the most transparent region, due largely to strict regulations put in place … Read the whole story
by Wayne Friedman
Liberty Media's fourth-quarter 2013 results showed revenue gains -- and positive results for its operating income. Revenue climbed 12% to $1.03 billion from $44 … Read the whole story
by Erik Sass
Hoy Los Angeles is launching a new weekly newspaper devoted to sports, called "Hoy Deportes," Hoy L.A.'s owner, the Los Angeles Times Media Group, … Read the whole story
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by Wendy Davis
Google may restore a version of "Innocence of Muslims" to YouTube, provided it's been edited to exclude footage of actress Cindy Lee Garcia, a … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
HOLLYWOOD -- Now there was a telling moment. On the red carpet at the Oscars, a network-broadcast celebration of movies, there was ABC host … Read the whole story
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by The Editor
The Sochi Olympic ad price data published in an article in the Feb. 28 edition of "Media Daily News" ("Silver Linings Olympic Pay Booked: … Read the whole story
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by Thom Forbes
Perhaps the biggest surprise winner at the Oscars last night was the often-overlooked marketing stratagem of product placement. Read the whole story