Native advertising, it seems, is the solution to all our problems: it offers advertisers a way to reach consumers that promises to reverse years … Read the whole story
In five years, 40% of pay TV homes will have access to apps on their set-top boxes -- up from 10% last year. ABI … Read the whole story
He's not the richest billionaire on the list, but following WhatsApp's $19 billion sale to Facebook, Founder Jan Koum is rich enough to grace … Read the whole story
Publicis Groupe's VivaKi has inked a partnership with Ifeelgoods to offer advertisers a different type of promotion. It relies on personalizing the incentive through … Read the whole story
The fate of "Maxim" has been up in the air ever since a planned sale to the Darden Media Group went off the rails … Read the whole story
One Lync engineer recently demonstrated how easily someone could use the Internet's open architecture to record phone conversations of unknown callers to the FBI … Read the whole story
Longtime TV advertising trade group the Syndicated Network Television Association will stop operations in July. The 16-year-old group, which started in 1998, includes CBS … Read the whole story
The index covers the top 20 markets worldwide. France is ranked as the most transparent region, due largely to strict regulations put in place … Read the whole story
Liberty Media's fourth-quarter 2013 results showed revenue gains -- and positive results for its operating income. Revenue climbed 12% to $1.03 billion from $44 … Read the whole story
Hoy Los Angeles is launching a new weekly newspaper devoted to sports, called "Hoy Deportes," Hoy L.A.'s owner, the Los Angeles Times Media Group, … Read the whole story
Google may restore a version of "Innocence of Muslims" to YouTube, provided it's been edited to exclude footage of actress Cindy Lee Garcia, a … Read the whole story
HOLLYWOOD -- Now there was a telling moment. On the red carpet at the Oscars, a network-broadcast celebration of movies, there was ABC host … Read the whole story
The Sochi Olympic ad price data published in an article in the Feb. 28 edition of "Media Daily News" ("Silver Linings Olympic Pay Booked: … Read the whole story
Perhaps the biggest surprise winner at the Oscars last night was the often-overlooked marketing stratagem of product placement. Read the whole story