by Gavin O'Malley
Just in time for the Newfronts, Facebook is expanding its video advertising program and adding some very TV-like targeting tools. The social giant began … Read the whole story
by Wayne Friedman
CBS has long touted its consistency for TV advertisers, and for next season, it will prove that again with the network renewing a whopping … Read the whole story
by Steve McClellan
With help from its ad shop Mullen, National Geographic Channel has created a new Web site that is synced to the International Space Station. … Read the whole story
by Erik Sass
Hearst Magazines has sold its magazine fundraising business, American Publishers, to magazine subscription agency M2 Media Group. The acquisition will allow M2 to expand … Read the whole story
by Wayne Friedman
For next season, as part of its strategy to gain more family-targeted advertisers, Nickelodeon is adding three live action series and more animated series … Read the whole story
by Wayne Friedman
Moving to enlarge its digital business efforts, growing TV station company Nexstar Broadcasting Group has agreed to buy digital publishing platform Internet Broadcasting Systems … Read the whole story
by Wendy Davis
A recent order requiring Google's YouTube to take down the clip "Innocence of Muslims" could "wreak havoc" on filmmakers, Google warns in new court … Read the whole story
by Mark Walsh
Aiming to boost e-commerce activity, Pinterest on Thursday introduced a new Gifts feed showcasing all things users can buy through the visual social platform. … Read the whole story
COMMENTARY
by Whitney Fishman
SXSW has slowly evolved from a technology-focused conference to a powerful cultural and experience-driven 'think session.' In many ways, it is the participants that … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Facebook seems to believe its new video ad format will not only take on TV in reach but compel advertisers to rethink the 15-second … Read the whole story