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Study: Digital Ad Spend Will Surpass TV's Ad Take By 2018

By 2018, digital ad spend will overtake television, the one medium that's that’s "long been out ahead of everything else," according to an eMarketer study cited by Bill Cromwell. The forecast pits TV ahead by "by a very small margin, 36.4 percent to 36.1 percent."

Read the whole story at Media Life Magazine »

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