Pushing for TV advertisers to include paying for local time-shifted TV viewing, TV advertising trade group TVB now says a local TV metric with … Read the whole story

Data plays a major role in how President Barack Obama's administration targets uninsured consumers with messages on how to enroll in Obamacare. Officials began … Read the whole story

Dish Network has launched a new TV commercial as part of an overall marketing campaign -- with no mention of the commercial-skipping function of … Read the whole story

Yahoo on Monday introduced a new rich media ad format that borrows from the animated gifs popularized on Tumblr. The Yahoo Motion Ads offer … Read the whole story

Speaking at MediaPost's Marketing Health conference, Adam Stalker, national digital director of Enroll America, says the group --- which markets Americans to sign up … Read the whole story

Big societal trends can happen quickly, and the industry must rapidly interpret what the potential impact is on their businesses and their clients' businesses. … Read the whole story

More carmakers are tapping the planet's favorite sport, futbol (soccer to Americans), to reach U.S. Hispanics -- and their media efforts are not limited … Read the whole story

The Chicago-based PBS station Window to the World has agreed to hold off on its attempt to shut down streaming television service FilmOn X … Read the whole story