In a move that effectively establishes "viewable" impressions as the currency for online display and video advertising, the Media Rating Council today will lift … Read the whole story
In a few days, my new Persol sunglasses will arrive. They are merely obscenely expensive -- as opposed to immorally expensive -- because I … Read the whole story
Publicis Groupe's VivaKi on Friday announced it has added native advertising capabilities to its trading desk, Audience on Demand (AOD). The company has partnered … Read the whole story
What better way to end the week than with Joan Rivers' triumphant return last night to NBC's "Tonight Show" after being banished by former … Read the whole story
Wall Street is bullish on outdoor advertising, judging by the results of CBS Outdoor Americas' initial public offering on Friday. The spinoff of CBS … Read the whole story
Overall, 14% of U.S. broadband homes currently use Internet set-top box devices, like Google's Chromecast, Roku or Apple TV to access video content. Heavy … Read the whole story
Ultra HDTV sets are steadily growing -- but they won't reach a dominant majority of U.S. TV homes that currently have HDTV for another … Read the whole story
A federal judge has tentatively approved Google's controversial $8.5 million settlement of a class-action lawsuit alleging that the company violated its privacy policy by … Read the whole story
Bob Barocci, former president and CEO of the Advertising Research Foundation, died Thursday. He was 72. Barocci, who was a long-time ad agency executive … Read the whole story
Just months after giving iVillage notice, NBCUniversal is ditching DailyCandy and Television Without Pity. Unlike iVillage, which NBCU said would live on as part … Read the whole story
Tribune Co. -- now in the midst of spinning off its publishing division as a stand-alone company -- reported that total revenues for the … Read the whole story
Instagram has long been a favorite of selfie-obsessed teens, but the photo- and video-sharing sharing app is turning out to be big for small … Read the whole story
Emails that have surfaced showing an exchange between Google chairman Eric Schmidt ad Apple founder Steve Jobs, that further reveal how tech companies made … Read the whole story