by Joe Mandese
Following months of testing, Google is upgrading Nielsen's Online Campaign Ratings from an experiment to a bona fide form of trading currency across its … Read the whole story
by Gavin O'Malley
Putting an end to years of speculation, YouTube has finally copped to completely engineering the success of viral videos. As detailed in this full … Read the whole story
by Erik Sass
Captivate Network, which operates digital out-of-home video displays in elevators and other public spaces of major office buildings across the U.S., has acquired its … Read the whole story
by Wayne Friedman
It was a strong night for broadcast networks on the last March Monday, with CBS' "How I Met Your Mother" posting strong series finale … Read the whole story
by Erik Sass
NBCUniversal is partnering with Telemundo, an NBCU property, to deliver entertainment news content to the U.S. Hispanic audience through branded "Access Hollywood" segments on … Read the whole story
by Steve McClellan
WPP's Kantar and Twitter have struck a new five-year agreement to jointly develop new research tools to assess advertising effectiveness, consumer insight, brand equity, … Read the whole story
by Tyler Loechner
According to PointRoll, a total of 60.4% of online ads were viewable in 2013. That's a slightly more optimistic figure than the oft-cited 50% … Read the whole story
by Gavin O'Malley
Ready to reach a bigger global audience, AOL on Wednesday is expected to name Kim Kadlec as head of relationship management. She will be … Read the whole story
COMMENTARY
by Amit Avner, Op-Ed Contributor
Engaging in real-time advertising can broaden brands' efforts to best reach the audiences that are actively following these events through social media and other … Read the whole story
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by Laurie Sullivan
Facebook claims no connection between its work on Graph Search and the company's new crop of search engine marketing experts, but the recent group … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
The media landscape has seen an explosion of viewing content possibilities. And media research, with the increasing amount of Big Data intelligence, has become … Read the whole story
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by Tyler Loechner
Run, a mobile-focused programmatic ad tech provider, this week announced it has appointed Jason Askinasi as chief revenue officer, and Jacob Lustig as VP … Read the whole story
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by Wayne Friedman
Just days away from the NHL's Stanley Cup playoffs, NBC will launch a series of on-air promos, including a long online effort about the … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The government's ability to snoop on consumers poses very different policy issues than ad companies' use of data for marketing purposes. So say the … Read the whole story