by Mark Walsh
The self-regulatory group Digital Advertising Alliance on Monday released detailed instructions for how its blue icon should appear and be used in mobile ads. … Read the whole story
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by Joe Mandese
Rentrak this morning released data estimating that broadcast prime-time viewing of video-on-demand programming grew 24% over the past year. The year-over-year analysis, which is … Read the whole story
by Erik Sass
The Outdoor Advertising Association of America is joining forces with five major U.S. museums to turn billboards across America into giant canvases for iconic … Read the whole story
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by Wayne Friedman
Dollar volume for broadcast TV and radio station mergers and acquisitions climbed nearly 40% in the first quarter of 2014 versus the same time … Read the whole story
by Joe Mandese
Nielsen on Monday morning announced that Syncbak, a company that provides technology enabling broadcasters to stream live and on-demand video content to connected devices, … Read the whole story
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by Wayne Friedman
Cable TV news network brand perception has remained steady since the first of the year -- with Fox News still garnering the only positive … Read the whole story
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by Laurie Sullivan
Comcast AdDelivery -- part of Comcast's services portfolio -- and Adstream have created a global platform to support distribution, production and asset management requirements … Read the whole story
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by Wayne Friedman
Combining local TV and radio media buys can double the reach for advertisers in certain markets. Overall, in the five markets measured, an advertiser … Read the whole story
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by Mark Walsh
Twitter is acquiring Cover, an Android app that lets users customize smartphone lock screens for an undisclosed sum. In a blog post Monday, the … Read the whole story
by Larissa Faw
The agency is hiring all of its interns this year via Instagram. Twitter filled the same role last year. "It's based on the simple … Read the whole story
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by Tyler Loechner
AOL on Monday announced the appointment of William Pence as its global chief technology officer. He will also be a member of the company's … Read the whole story
by Steve McClellan
The new operation will be led by Michelle Harrison, who is also CEO of WPP's TNS BMRB, the UK social research agency. The new … Read the whole story
by Joe Mandese
Horizon Media this morning announced the acquisition of Los Angeles-based sports and entertainment marketing firm InsideOut sports + Entertainment, which will be integrated as … Read the whole story
COMMENTARY
by Ed Martin
Seconds after CBS made the announcement last Thursday that David Letterman will be retiring in 2015, reporters and critics who cover television were madly … Read the whole story