by Joe Mandese
As far as audiences go, you probably couldn't find a tougher crowd than the one Wikipedia Founder Jimmy Wales played to when he opened … Read the whole story
by Joe Mandese
Question: Wikipedia plays a significant role in generating awareness and providing information for many brands -- particularly media and entertainment brands -- and yet, … Read the whole story
by Wayne Friedman
Here's another reason that TV broadcast networks are trying so hard to stop Aereo: A new study reveals that many U.S. viewers would considering … Read the whole story
by Wayne Friedman
Now with seven weeks on the ratings book -- and with the auger of Stephen Colbert set to be David Letterman's replacement on CBS' … Read the whole story
by Joe Mandese
Interpublic media agency ID Media is launching a specialty unit focusing on healthcare marketing and pharmaceutical brands, naming Michael Maher president of ID Health. Read the whole story
by Laurie Sullivan
Jay Henderson, global strategy director of IBM Smarter Commerce, describes the work done by the IBM Research Labs as game-changing innovations. The commerce group … Read the whole story
by Steve McClellan
The court battle is taking place in New York where BMS and FCB have alleged that a former FCB account manager is now using … Read the whole story
by Wayne Friedman
With just about a month and a half left of the 2013-2014 TV season, NBC still sits in first place among key 18-49 prime-time … Read the whole story
by Erik Sass
With a global audience of at least 700 million in 2006, the FIFA World Cup is one of the world's biggest sporting events. Now, … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
It is spring, when a man's fancies turn to media and marketing. Tra la. So much to be fascinated about. So let's start by … Read the whole story
-
by Tyler Loechner
AOL's Adap.tv on Friday announced a partnership with Integral Ad Science that will blend Integral's tech into Adap.tv's platform. The company announced the partnership … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Will the TV upfronts see more structural changes -- making marketers pay for additional time-shifted programming -- from programs viewed beyond three days via … Read the whole story