by Steve McClellan
It looks like a guy who knows where many of the proverbial bodies are buried in the KSL bankruptcy case is about to tell … Read the whole story
by Laurie Sullivan
MINI USA looked for a media partner to launch a new hardtop model working in tandem with its test drive promotion. The automaker chose … Read the whole story
by Erik Sass
Mobile ad platform Opera Mediaworks is boosting its reach among U.S. Hispanics through the integration of Hunt Mobile Ads, a mobile ad network focused … Read the whole story
by Wayne Friedman
Just one day after the president of National Geographic Channels said he would resign, now the TV group is replacing its chief executive officer. … Read the whole story
by Erik Sass
The long, steady decline of print advertising continued in the first quarter of the year, according to the latest figures from the Publishers Information … Read the whole story
by Wayne Friedman
Boosting its original digital/Internet programming, NBCUniversal announced a new slate of shows to be promoted on its linear TV channels -- as well as … Read the whole story
by Larissa Faw
That's according to analytics firm Kontera. "It is evident that this episode of 'Mad Men' was less impactful from a brand perspective than previous … Read the whole story
COMMENTARY
by Gary Holmes
The series finale of "How I Met Your Mother" went over like a lead balloon, joining such finale fiascoes as "Lost," "The Sopranos," "Dexter" … Read the whole story
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by Tyler Loechner
Vertical Search Works on Tuesday announced it has acquired addGloo, a demand-side platform for online display advertising. VSW is a search marketing technology company … Read the whole story
by Wendy Davis
Netflix, Facebook and Wordpress are among a host of outside companies that are siding with Google in a dispute about whether the company should … Read the whole story
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by Tyler Loechner
In-app ads have risen to the top of a mobile marketer's to-do list, but MoPub thinks app developers don't have access to enough data … Read the whole story