FX Networks has signed a major multiyear million-dollar advertising/marketing deal with MillerCoors. The three-year pact will give MillerCoors "official beer" status on FX, FXX … Read the whole story
Programmatic ad buying has caught on for desktop and mobile ads, and it has slowly crept into the more traditional worlds of radio and … Read the whole story
For now, mobile advertising continues to be Facebook's big moneymaker. Ads served on devices made up 59% of Facebook's ad sales in the first … Read the whole story
The Trade Desk, a demand-side platform (DSP), has partnered with Grapeshot to give clients the ability to use keyword targeting when buying via real-time … Read the whole story
AKQA has developed an online campaign promoting Ubisoft's Watch Dogs. It explores how technology can expose data by creating a digital footprint from combining … Read the whole story
Newspaper advertising revenues continued to decline in the first quarter of the year, with two big publishers, Gannett and McClatchy, announcing declines due to … Read the whole story
The selections came after an eight-week review process and also after a global traveler research initiative to identify priority consumer segments, geographic marketing targets, … Read the whole story
This year's NewFronts will be all about highlighting scarcity in premium video. While there's still something of a learning curve when it comes to … Read the whole story
In a first, HBO has made a deal for the repeat airings of its original shows on new digital platforms it doesn't own -- … Read the whole story
At its heart, the Aereo case is about the ability of those that benefit from the status quo to protect their business models and … Read the whole story
In a victory for Gawker, a federal judge has dismissed Quentin Tarantino's lawsuit accusing the publisher of infringing his copyright by pointing people to … Read the whole story
XappMedia has raised $3 million for its debut of interactive audio ads for mobile apps that allow the listener to respond and immediately engage … Read the whole story
Management teams on both sides have invested so much into the concept with clients, employees, regulators and shareholders that going back on the deal … Read the whole story