With Madison Avenue accelerating its shift from "media-buying" to "audience-buying," one of the biggest audience platforms of all -- Facebook -- reportedly will unveil … Read the whole story
Cross-device and mobile measurement, as well as real-time bidding (RTB) optimization, are the digital media topics that are top of mind for many media … Read the whole story
Looking more like a regular TV network, Netflix has struck deals with a number of small multiple system operators and TiVo that will give … Read the whole story
The Internet standards group World Wide Web Consortium took a small but significant step forward this week with its 3-year-old initiative to implement the … Read the whole story
HOLLYWOOD -- "Exorcist" director William Friedkin told his Linda Blair crucifix masturbation story. Mel Brooks explained why he couldn't have made "Blazing Saddles" today, … Read the whole story
Despite modest economic growth, local digital ad dollars are on pace to exceed $52.7 billion by 2018 -- up from $31.7 billion this year. … Read the whole story
The WPP CEO, commenting during a conference call with analysts, said the regulatory atmosphere in Europe has "tightened" and it is unlikely that Omnicom … Read the whole story
Organic growth was a solid 8.3%, albeit down a bit from the 10.1% the company generated in the first quarter of 2013. New business … Read the whole story
Viewership for one big live TV event -- the NCAA Basketball Tournament -- is growing on digital devices, more significantly for Apple iOS mobile … Read the whole story
- COMMENTARY
Sometimes, due to boastfulness or inattention or just plain guilelessness, the truth just slips out. Such as when Chad Gallagher, director of mobile at … Read the whole story
CC Media Holdings, owner of Clear Channel Communications, announced that total revenues were essentially flat at $1.3 billion in the first quarter of the … Read the whole story
Lamar Advertising and CBS Outdoor have both received approval from the IRS for their proposed conversions to real estate investment trusts (REITs), clearing the … Read the whole story
Publishers Clearing House (PCH) will launch a television campaign for its forthcoming campaign, The Dream Life, giving away $2 million immediately, plus $10,000 monthly … Read the whole story
