Yahoo on Monday unveiled its first full-length scripted series at the Digital Content NewFronts, turning to veteran Hollywood producers for two original half-hour comedies. … Read the whole story
The online video NewFronts presentations began this morning with an "Odd Couples" one-two punch: The New York Times unveiling its expanding roster of video … Read the whole story
In the battle for digital ratings dominance, comScore has scored a big one: A global measurement deal with Yahoo that bakes its vCE ratings … Read the whole story
The number of upfront presentations is getting so crowded that some networks want to make sure their message gets out -- even in reruns. … Read the whole story
Within three to five years, new research suggests, a majority of brand marketers and agency executives expect digital video programming to become as important … Read the whole story
Another late night host is leaving: CBS' Craig Ferguson says he will be stepping down as host of "The Late Late Show" at the … Read the whole story
Ahead of its scheduled NewFronts presentation on Monday afternoon, Microsoft announced a major move into original programming. Xbox Originals, so-called, range from a "Halo" … Read the whole story
Television advertising sales efforts between CBS and The CW Network will be coordinated for this upfront market. CBS, which in a joint venture with … Read the whole story
Bolstered by its merger with Young Broadcasting last year, Media General witnessed sharply higher first-quarter financial results. Media General is now the seventh-biggest U.S. … Read the whole story
Google, Vibrant Media and WPP's Media Innovation Group acted "contrary to industry practice and contrary to their own privacy policies" when they circumvented Safari … Read the whole story
Mobile advertising shows no signs of sluggishness. Global mobile traffic has grown 45.5% quarter-over-quarter between Q3 2013 and Q1 2014, and ad spend has … Read the whole story
Facebook is expanding access to Business Manager, a tool that is intended to allow large advertisers and agencies to manage all of their ad … Read the whole story
CEO Miles Nadal's compensation more than doubled to $20.7 million. The company reported that it has made changes in its executive compensation program after … Read the whole story
The agency cites Rentrak's ability to target audiences more precisely. The deal expands the relationship between IPG and Rentrak, which is part of a … Read the whole story
The tortuous saga of "The Philadelphia Inquirer" continued last week with a ruling by Delaware Court of Chancery vice chancellor Donald F. Parsons Jr. … Read the whole story