JP Morgan Equity Research believes, according to media buyers, that broadcast network upfront dollar volume will decrease around 2% to 3%, with cable network … Read the whole story
Twitter on Tuesday beat analysts' first-quarter earnings estimates, but slower user growth continues to cloud the company's outlook. Year-over-year, monthly active users (MAUs) rose … Read the whole story
Target worked with Facebook to create a mobile application called Cartwheel that allows consumers to save money. The app enables consumers to change product … Read the whole story
In the realms of high fashion, food and culture, CondeNast is considered the consummate insider. When it comes to new media, however, the publisher … Read the whole story
The Department of Homeland Security has issued an alert asking government and state agencies to stop using Internet Explorer until Microsoft fixes vulnerabilities in … Read the whole story
Placemedia, a TV ad exchange and subsidiary of Viamedia, on Wednesday announced the launch of a buy-side platform for local marketers. The new platform … Read the whole story
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Last week, when Sally mentioned that she'd stay at her prep school "till 1975 if that would put Betty in the ground," I thought … Read the whole story
Conlon joined the organization in 1999 and is credited with revolutionizing how the Council communicates its messages. As a result of her efforts, the … Read the whole story
Transit advertiser Titan is securing its position in the Northeast with a new five-year advertising sales contract extending its previous relationship with the Southeastern … Read the whole story
Research firm Forrester analyzed and scored what they deemed to be the "six most significant providers" in the supply-side platform (SSP) category: AOL Platforms, … Read the whole story
Midsize TV station group Journal Communications posted almost double-digit gains in its TV revenue. The Milwaukee-based Journal gained 12.6% to $46 million -- much … Read the whole story
Newspaper print advertising revenues continued to drop in the first quarter of 2014, although the rate of decline slowed somewhat compared to previous quarters, … Read the whole story
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As more gets spent on original digital video, does the money come at the expense of original TV programming -- or from somewhere else … Read the whole story
