Removed from its big overall 18-49 win a year ago, CBS -- long known as one of the most consistent networks by TV marketers … Read the whole story

Food and condiments marketer H.J. Heinz has split its global media agency assignment between IPG Mediabrands and Omnicom Media Group, according to sources. The … Read the whole story

In a sign of just how important plumbing has become in Madison Avenue's shift toward data-driven advertising, media and marketing decisions, Big Data's big … Read the whole story

Wednesday brought a surprising top-level editorial shakeup at "The New York Times," with publisher Arthur Sulzberger, Jr.'s announcement that assistant managing editor Dean Baquet … Read the whole story

On Monday, MDC Partners put out a press release noting that company CEO Miles Nadal was shedding close to 40% of his shares in … Read the whole story

TNT's new prime-time programming -- heavy on drama -- will get some marketing help with a new brand effort. The new tagline and logo … Read the whole story

Small is the new big. Need trumps desire. This change in consumer behavior will require brands and retailers to rethink how they connect with … Read the whole story

NCM Media Networks, the nation's largest cinema ad network, held an upfront this week on a scale to match its cinematic medium, with announcements … Read the whole story

Charbroil, Jerome's Furniture, Uncommon Goods and Tilly's, among others, are all conscious that consumers are watching more videos from desktops and mobile devices. The … Read the whole story

Marin Software has begun to support Google AdWords Remarketing Lists for Search Ads. RLSA allows brands to retarget site visitors on Google.com and partner … Read the whole story