FreeWheel and AOL's Adap.tv on Thursday announced a partnership that will see Adap.tv's demand-side platform (DSP) integrated into FreeWheel's "FourFronts" private marketplace. The deal … Read the whole story
Two tough seasons at Fox have pushed it to make one major move: Kevin Reilly, chairman of Fox Entertainment, is departing the network after … Read the whole story
Speculation has intensified about a possible sale of the company as rumors abound about a "mystery buyer" of IPG stock. Interpublic Group stock continued … Read the whole story
Mobile ad network InMobi on Thursday announced it has launched a programmatic exchange for mobile advertising, dubbed the InMobi Exchange. InMobi has tapped Rubicon … Read the whole story
Integrated cross-media campaigns may be good for the future -- but recent results suggest they still have a long way to go. Nielsen says … Read the whole story
The value of TV is declining in some areas. For example, the "perceived value" of free, ad-supported Web sites that air TV shows is … Read the whole story
Samsung is moving aggressively into the personal health monitoring space, launching an open hardware and software architecture platform, a reference wristband design and a … Read the whole story
Publishers Clearing House will release a mobile-ad optimization service on the Liquid Wireless platform that supports tasks similar to multivariate testing technology. Using first-party … Read the whole story
When I read that Time Inc. planned to put ads on the covers of Time and Sports Illustrated, I was expecting some of that … Read the whole story
Michael Sussman has been promoted to president of BAV Worldwide, Y&R -- a new position at the WPP shop, the agency said Thursday. The … Read the whole story
More marketers are focusing on the U.S. Hispanic market, while Hispanic audiences are increasingly embracing digital media. Media companies are launching new advertising products … Read the whole story
Conde Nast is circulating a wide-ranging set of rules, policies and guidelines governing native ads. The document, drawn up by described by Conde Nast … Read the whole story
Marketers continue to spend more and more on programmatic advertising, but no channel is growing as rapidly as mobile. Marketers spent 109% more to … Read the whole story