by Joe Mandese
As part of a broader push to include mobile users in its TV and digital video ratings estimates, Nielsen this month will begin recruiting … Read the whole story
by Wayne Friedman
The U.S. advertising market will continue to have a strong year. MoffettNathanson Research maintains its estimate for the U.S. ad market, climbing 6.2% this … Read the whole story
by Tyler Loechner
DirecTV has been using Turn's demand-side platform (DSP) to bring programmatic buying in-house, according to a Turn blog post and video featuring Clay Fisher, … Read the whole story
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by Erik Sass
Enthusiast publisher Source Interlink Media is closing its wholesale distribution arm, resulting in thousands of layoffs. On the publishing side, Source Interlink Media announced … Read the whole story
by Erik Sass
Lewis Katz, co-owner of the company that publishes 'The Philadelphia Inquirer' and 'Philadelphia Daily News,' was killed along with six other passengers and crew … Read the whole story
COMMENTARY
by Bob Garfield, Featured Columnist
What you are reading is sponsored content, because this is an advertising-supported publication. If you were to put a little yellow label above this … Read the whole story
by Wayne Friedman
Some 28% of recorded TV shows are never watched, with around 33% of younger TV consumers -- those 16 to 34 years old -- … Read the whole story
COMMENTARY
by Joe Abruzzo
There are now several indications, including last week's release of the Conference Board Consumer Confidence Index (May 2014), that the U.S. economy is moving … Read the whole story
by Steve McClellan
Timed to coincide with the client's 75th anniversary, a new campaign developed by the agency will break on June 2 that revolves around the … Read the whole story
by Steve McClellan
The institutional investor appears to be capitalizing on a downturn in the stock that started May 13th after MDC confirmed that CEO Miles Nadal … Read the whole story
by Laurie Sullivan
Hotwire will launch a nationwide branding campaign earmarked at $40 million for the year. Spots begin airing Monday on more than 30 cable networks. … Read the whole story
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by Mark Walsh
App marketing costs rose in April after a two-month decline as mobile app developers paid up to acquire new users. A surge of spending … Read the whole story
by Gavin O'Malley
On the heels of a major reorganization, Foursquare is losing its chief operating officer -- and sixth employee -- Evan Cohen, and veteran business … Read the whole story