CANNES, FRANCE -- The world's most powerful marketer summed up the underlying theme of this year's Lions Festival, and provided a framework for advertising's … Read the whole story
After returning from six days at Cannes Lions, what was I excited about? I couldn't wait to get to a spot where I could … Read the whole story
Another TV network is nearing the completion of its upfront deal-making. ABC said it is mostly done with the major media agencies -- which, … Read the whole story
The proportion of Americans who say they have "a great deal" or "quite a lot" of confidence in the main sources of news -- … Read the whole story
Twitter has been hit with a potential class-action lawsuit accusing it of violating an anti-spam law by sending texts messages to the wrong phone … Read the whole story
CANNES, FRANCE -- The backlash against native advertising formats continued Friday during the Lions Festival as one of the ad industry's luminaries -- BBH … Read the whole story
Marketing efforts around the 2014 FIFA World Cup Brazil are in full swing. The FIFA Man Of The Match, presented by Budweiser, is seeing … Read the whole story
The platform -- which will serve messages in reaction to national and regional events, such as weather conditions, turns in the stock market, sports … Read the whole story
While there is some dissatisfaction among pay TV consumers, most subscribers have not altered their opinions about their pay TV provider service. Looking at … Read the whole story
"Art Everywhere" is as good as its word. From August 4-14, 58 masterpieces of American art, lent from five stellar U.S. museums, will appear … Read the whole story
Spanish-language broadcaster Entravision has acquired Pulpo Media, which offers digital advertising services to reach Hispanics in the U.S. and Latin America, for $15 million … Read the whole story
Oracle has acquired LiveLook, giving clients the ability to browse and share information on a computer screen in real-time on the cloud. While the … Read the whole story
Rant Media Network just raised another $4 million at a valuation of $55 million. With the new funds, Rant plans to continue its investment … Read the whole story
Melanie is a colleague of mine who is an exceptional marketer. Melanie is also a self-described shoe fashionista. Digital marketers know plenty about Melanie's … Read the whole story