The World Cup is one of the best real-time and global brand sponsorship opportunities, but it seems a brand doesn't need to shell out … Read the whole story
Winter Olympics ad spending helped push up overall U.S. advertising nearly 6% for the first quarter. U.S. advertising revenue for the first three months … Read the whole story
And some complain that it counts too much, leaving little possibility for smaller players to win. WPP was this year's honoree, for the fourth … Read the whole story
Striking what it hopes to be the first of many deals, Nielsen and independent San Francisco TV station, KTSF have an agreement where mobile … Read the whole story
Not long after selling off the Dow Jones Local Media Group, News Corp is slimming its portfolio even further. It has sold the Community … Read the whole story
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YouTube isn't just bad entertainment and good entertainment and kittens and collapsing skateboard ramps and cell phone footage of police brutality. And it certainly … Read the whole story
Rocket Fuel on Monday announced the launch of Audience Guarantee, a new way for marketers to buy video ads based on Nielsen Online Campaign … Read the whole story
- COMMENTARY
Cannes has shown us, once again, the magic that happens when you give creative people the opportunity to do their best work-whether it's helping … Read the whole story
Investment company OppenheimerFunds is conducting a review for a new creative agency of record, the firm confirmed Monday. The incumbent, Havas Worldwide, is not … Read the whole story
U.S. Hispanic spending power is climbing fast, now closing in on $1.5 trillion. As such, marketers and media companies are focusing more on this … Read the whole story
The campaign conveys the message that YP can help people do practically anything - even go to the moon. Developed with creative agency barrettSF, … Read the whole story
Marketers wondering what Google will do with all the domain names they applied for in 2012 no longer need to wonder. Google on Monday … Read the whole story
A judge has rejected an attempt by Carrier IQ and a group of phone manufacturers to delay proceedings in a privacy lawsuit. The litigation … Read the whole story
Making its television debut, social sharing app Whisper is partnering with youth-focused news-and-lifestyle cable network Fusion. The cabler's editorial team plans to develop stories … Read the whole story
Google is working on its own version of OpenSSL, an open-source protocol intended to secure and encrypt the transfer of data across the Internet. … Read the whole story
COMMENTARYIt's been a little over a week since we launched the RTB 500 and I apologize for not weighing in on it again sooner, … Read the whole story
