NBCUniversal and the CW have completed their respective upfront advertising market deals. NBC grabbed higher-than-market-average price increases and double-digit percentages in dollar volume over … Read the whole story
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"Transparency" is often touted in the digital advertising industry as a means of differentiation, designed to attract business in a very competitive market. The … Read the whole story
Local TV news show advertising was among the top media platforms driving consumers to look for more information on products and services. Some 62% … Read the whole story
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It's no secret that there is a growing issue with fraudulent traffic, bots and other sources of phony traffic online, and that the ad … Read the whole story
They say everything is bigger in Texas. The Texas Department of Transportation is doing its best to make that true with a proposal to … Read the whole story
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We all know content strategy is the vehicle that drives marketing where it needs to go. But if you want the fastest, most powerful … Read the whole story
The Spanish toy company, known for is Pinypon and Nenuco doll brands, is expanding its U.S. operations. It's launching the Dareway upright riding vehicle … Read the whole story
American Express is teaming with Out.com to present a LGBT initiative that plays off of the financial service company's "shop small" movement, which celebrates … Read the whole story
Financial advisors have a high rate of use of Web sites -- but the advertising messaging they remember comes more from TV. When it … Read the whole story
The preference in emerging markets was even stronger. Among consumers who were planning to buy a smartphone in India, 67% said they would prefer … Read the whole story
