The self-regulatory group Digital Advertising Alliance said on Thursday that it has developed an app that enables consumers to opt out of behavioral advertising … Read the whole story
Since January, brand interactions among Facebook users -- including "likes," shares, and comments -- have risen 30%. The findings contradict a number of recent … Read the whole story
Despite stepped-up marketing spend heading into the World Cup, Nike reported stronger-than-expected results for its fiscal fourth quarter. The company says its gains were … Read the whole story
Facebook on Thursday introduced a new ad option that lets marketers showcase three different products in a single ad unit in retargeting campaigns on … Read the whole story
Mobile ad tech firm Celtra on Thursday announced an upgrade to AdCreator, its analytics platform, to include viewability measurement for ads in mobile apps … Read the whole story
Women's interest publisher Meredith Corp. has revealed plans to launch "Parents Latina," a new English-language magazine targeting U.S. Hispanic millennial mothers. The new title, … Read the whole story
- COMMENTARY
A shaman I know brought up the topic of the implosion in recent years of upfront-like events hosted by the media community. How do … Read the whole story
Charles Pinkerton is opening up Theseus Communications, his own communications strategy agency that will offer clients communications planning, media planning and buying, and search … Read the whole story
- COMMENTARY
I was all set to write a really thought-provoking, cerebral column on faking cultural literacy that probed how the Internet lets us skim the … Read the whole story
Mark Read, CEO WPP Digital has taken on the additional role of Chairman of Wunderman and will work with CEO Daniel Morel to bolster … Read the whole story
Which country is ready to throw out its current HDTVs? South Korea maybe; not so much in the U.S. A study by Internet content … Read the whole story
Looking to push more TV Everywhere usage and business, NBCUniversal continues to hire more senior executives. NBCU has now appointed Dina Juliano, as senior … Read the whole story
If you feel like artsy photos with lyrical, slightly opaque captions are popping up on walls around New York City, it's not just your … Read the whole story
