NBC won the 2013-2014 TV season among key 18-49 viewers -- and apparently the most recent upfront advertising market as well. Robert Greenblatt, chairman … Read the whole story
Welcome to a world of multiple exchanges, complex algorithms, confusing jargon, aggressive middlemen, and tuned-out clients. Sound familiar? Well, it's not ad tech. It's … Read the whole story
The win, after a formal review, expands the relationship between the WPP shop and Comcast-owned NBCU, which selected Maxus for traditional domestic media duties … Read the whole story
The rise of programmatic media trading has made auditing media rebates a much more complicated affair, making it easier for agencies and trading desks … Read the whole story
Disney Channels, which represent around 10% of the market at a $1 billion total for U.S. kids' TV advertising sales, says it improved its … Read the whole story
Programmatic buying has some seriously untapped creative potential, and the possibilities of targeting TV audiences online provide a great illustration of that potential. Read the whole story
Norman de Greve succeeds Barbara Goose who is leaving the company to become Global CMO at Altisource. Previously, de Greve was EVP/Chief Solutions Officer … Read the whole story
Yahoo on Friday announced acquiring Israel-based video start-up RayV. Founded in 2006, the company makes technology for powering high-definition video streaming over the Web … Read the whole story
The media and marketing industry in the first six months of 2014 witnessed fewer media deals -- but with higher overall value versus the … Read the whole story
Angela Steele, CEO of Ansible, talks about what makes a winning mobile campaign, mobile-first versus responsive design, native advertising and the role of the … Read the whole story
LeBron James is heading back to Cleveland to play for the Cavaliers, per Sports Illustrated, and, naturally, sports fans took to Twitter to voice … Read the whole story
An appellate court has again rejected Google's argument that it has a free speech right to continue to host the controversial clip "Innocence of … Read the whole story