Total television upfront prime-time advertising revenue for broadcast and cable networks is predicted to drop 6% to $18.1 billion from the $19.3 billion tally … Read the whole story
Comcast's NBCUniversal unit barely pulled in the same revenues as a year ago for its second-quarter results -- partly due to its lower-performing filmed … Read the whole story
Indexeus, a new search engine, turns the tables on hackers by exposing their exploits. The search engine crawls and indexes mostly Web sites that … Read the whole story
When is native advertising a smart strategy for reaching online news readers? For advertisers, it's critical that their message be highly relevant to audiences. … Read the whole story
LOS ANGELES -- While TV is "still relevant" and continues to represent an important reach medium for national marketers, it is no longer sufficient … Read the whole story
Business software giant SAP on Tuesday said it has consolidated its global account for marketing services with Omnicom Group. SAP had used WPP for … Read the whole story
Silo-like thinking can be the bane of any form of marketing that requires the integration of multiple disciplines, but when it comes to social … Read the whole story
Active International, an independent barter media shop, on Monday announced the appointment of Alan Izenman as chief digital officer, a new position at the … Read the whole story
LinkedIn announced Tuesday it will acquire Bizo, which focused on business audience segments and marketing automation. The tools, mostly used by business-to-business marketers, enable … Read the whole story
Positioning itself as a DVR for Web content, Facebook just launched Save -- a feature that allows users to save pretty much anything they … Read the whole story
Clear Channel Media and Entertainment has partnered with AdsWizz, an advertising technology company, to develop a new method to insert targeted audio ads in … Read the whole story
AOL UK on Tuesday announced that it will put 100% of its reserved inventory from all its owned and operated sites into AOL's demand-side … Read the whole story
The sky isn't falling for Microsoft, but CEO Satya Nadella clearly has his work cut out for him. The software giant on Tuesday reported … Read the whole story
AdMarketplace, a programmatic marketplace for search advertising, has announced the appointment of John Tolson as executive director of client relations and development. He will … Read the whole story
Brace yourself, as we enter the 2014 mid-term election cycle, for the larger impact political advertising will have on local media markets. Now that … Read the whole story