A year after creating the first Chief Data Officer role inside a major Madison Avenue media shop, GroupM is upping the data ante, elevating … Read the whole story
"This is the age of taking action," says the announcer in the Viagra commercial I caught on TV this week. And really, is there … Read the whole story
ABC says it will use social data to customize and evaluate big marketing deals in an exclusive arrangement with social media company 4C Insights. … Read the whole story
Move over, CPM -- you were convenient for a while, but there's a whiff of mistrust about you and your stablemate, CPC. Time, then, … Read the whole story
Worldwide advertising growth will continue to move modestly higher this year, up nearly 6% -- with an emphasis on big gains from BRIC territories. … Read the whole story
When we place media under the assumption that a person's defining characteristics are their demographics, our ads can never speak to them in terms … Read the whole story
A federal appeals court has agreed to decide whether the Federal Trade Commission can bring charges against companies based on their alleged failure to … Read the whole story
Following similar forays into artificial intelligence by Facebook and Google, Twitter just bought "deep learning" start-up Madbits. It boasts the ability to "understand" the … Read the whole story
Shares of Rubicon Project have jumped roughly 25% on Wednesday follow the company's Q2 earnings report on Tuesday. Rubicon announced second quarter revenue of … Read the whole story
Feeding the attribution frenzy, mobile ad firm Medialets on Wednesday launched Servo Total Attribution, a new tech that the company says measures all mobile … Read the whole story
The second quarter of 2014 brought no respite for magazine publishers, as print advertising revenues continued to decline, judging by the results from women's … Read the whole story
In an effort to improve its social bona fides, data search firm Palantir has agreed to buy social listening shop Poptip. Within Palantir, the … Read the whole story