by Joe Mandese
In a freewheeling conversation that touched on everything from the role of ad agencies and the adoption of programmatic media-buying systems to the emergence … Read the whole story
COMMENTARY
by OMMA Editors
OMMA magazine is seeking submissions for its 2014 All Stars recognizing individual industry executives who excel in three categories Media (agency), Creative (agency) and … Read the whole story
by Tyler Loechner
The amount of pre-roll video inventory available for programmatic buying increased 14% from Q1 to Q2 2014, and much of that growth was driven … Read the whole story
COMMENTARY
by
On the surface, the idea of stealing the naked photos of young female celebrities and releasing them over the Interwebs is so culturally titillating … Read the whole story
by Joe Mandese
Two days after announcing a startling plan to introduce mathematical modeling to estimate nearly half the viewing in its national TV audience sample, a … Read the whole story
by Wayne Friedman
A weak TV upfront ad market is not worrying TV network executives. Many media analysts are also projecting that TV's quarter-by-quarter scatter advertising markets … Read the whole story
COMMENTARY
by Mike Donahue, Op-Ed Contributor
Big data is not a shiny new toy...not the digital flavor du jour. That said, with Big Data, I think there is a lot … Read the whole story
by Wayne Friedman
The median age of the U.S. TV viewer is rising faster than the median age of the average American. The median TV age for … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
It's pretty hard to feel sorry for women who make a living out of wearing revealing, often suggestive, clothing on screen and red carpets … Read the whole story
by Steve McClellan
BPN, the IPG Mediabrands media agency, has appointed Martha Peterson SVP, managing director for the U.S., a new position at the shop. The 20-year … Read the whole story
by Steve McClellan
The holding company has entered into a strategic partnership with the Seattle-based mobile measurement firm that includes a minority equity stake. Placed's measurement offering … Read the whole story
by Erik Sass
As media consumption habits continue to evolve, magazine publishers big and small are embracing online video to stay relevant in a media landscape increasingly … Read the whole story
by Erik Sass
Music streaming platform Rdio is launching a new free, ad-supported radio service as part of its updated app, which also offers subscribers more listening … Read the whole story
by Aaron Baar
"Affordability can drive impulse buying, rapid increases in ownership, and in turn it is increasing the number of homes with access to apps on … Read the whole story
by Gavin O'Malley
Vevo has named David Rice to the new post of chief product officer. Reporting directly to Vevo President/CEO Rio Caraeff, Rice will oversee product … Read the whole story
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by Tyler Loechner
AdExchanger this week posted a Q&A with About.com's CEO Neil Vogel and Scott Mulqueen, director of programmatic and audience strategy, on programmatic and native … Read the whole story